Former Pakistan wicketkeeper-batter Rashid Latif highlights financial disparities and calls on the PCB to demand a larger share of the ICC’s revenue.
Rashid Latif Calls PCB to Demand an Increase in Revenue Share
In a provocative remark, Rahid Latif, an ex-cricketer and a former Pakistan wicket-keeper has appealed to the authorities of the Pakistan Cricket Board (PCB) to ask more from the revenue share that comes from the International Cricket Council (ICC) total revenue. This Latif’s remarks concerns financial inequalities in international cricket and more specifically the returns that are accrued from mega avenue sporting events.
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Financial Disparities
Latif maintained that the ICC pays only 6% of its total revenue to PCB which he considers as unfair taking into account the popularity of the nation. He considered it reasonable for the ICC total earnings to the PCB be 15% to take into account the nation’s status in the cricket community.
High-Profile Matches
It is worth noting that Latif’s suggestion considers the huge earnings from the matches played by the two countries in particular against India-Pakistan as one of the most enjoyable and lucrative games among all cricketing nations.
Comparison with Other Nations
Taking this into consideration, Latif stated that the PCB profit share should be more than that of the historical heavyweights in Australia and England. He underlined that the nature of the matches between Pakistan and India demanded an increase in the share cut for the PCB.
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Conclusion:
Ccpcb tweeted that Rashid Latif recently articulated the need for a larger share of revenues for the PCB. This, not unexpectedly, depicts the financial imbalances in international cricket. His reason, which is centered on cricket, projects the enormous Pakistan cricketer’s contribution to the sport as well as revenue generation from certain big-raked matches.